As Hiring Success 18 approaches, we’re down to counting days instead of weeks. With our list of speakers and sessions nearly finalized, we had the chance to chat with Marlina Kinnersley, CEO and co-founder of Fortay.ai, a machine-learning platform focused on cultural alignment.
Meet the Competitors: Recruiting Startup Of The Year (RSOTY)
At Hiring Success 18, happening in San Francisco from March 12-14, several innovative companies are competing for the title of Recruiting Startup Of The Year. Your vote will help determine which six startups will travel to California to present their ideas to over 1,000 Talent Acquisition leaders. These startups are vying for a chance to win a Gold Sponsorship for Hiring Success 19, which includes a $10,000 package featuring a branded booth and a dedicated demo room for engaging with potential customers.
Spotlight on Fortay.ai
Marlina Kinnersley and her team from Fortay.ai will be in San Francisco as part of the RSOTY contest. Fortay.ai, known for improving recruiting efficiency by up to 80%, has also enhanced employee engagement and productivity. Marlina, who also founded Culture Labx Toronto, has over 10 years of experience in building engaged teams in both small and large companies.
What Does Fortay.ai Do?
Fortay.ai addresses a common problem: despite 90% of leaders valuing culture, 70% of employees remain disengaged. Fortay.ai uses a data-driven approach to help companies scale their culture as they grow. It ranks candidates based on their fit with company values and their potential to enhance the culture. This approach speeds up the hiring process and ensures a better match between candidates and companies, boosting hiring efficiency by up to 80%.
Inspiration Behind the Startup
Marlina’s inspiration for Fortay.ai came from her personal experience in a toxic work environment. She witnessed how cultural misalignment led to high turnover and lack of trust. This experience made her realize the need for a tool that could better assess cultural fit before hiring.
Why Focus on Recruiting?
Given her personal experiences and the widespread issue of culture mismatch, Marlina saw a significant market opportunity in applying new technology to improve the recruiting process. Her goal is to address these challenges and make a positive impact on the talent acquisition landscape.
Vision for the Talent Acquisition Landscape
Fortay.ai aims to inspire companies to build diverse, high-performing teams. By providing recruiters with tools to capture and understand a company’s cultural fingerprint, Fortay.ai helps align candidates with workplace values from the start of the recruiting process.
What Does ‘Hiring Success’ Mean?
For Marlina, hiring success is achieved when teams are diverse, high-performing, and aligned. Effective, collaborative teams lead to better retention metrics and overall success.
Role of Technology in Hiring
Technology’s role is to enhance the recruiting process by reducing bias and improving efficiency. Fortay.ai’s technology allows recruiters to focus on building meaningful relationships with candidates and engaging in high-value work, ultimately creating a positive experience for both recruiters and candidates.
